Shopify and WordPress Web Design for Small Businesses
Websites that look like your brand, load quickly and make the next step obvious. I design, build and write them myself, so the look, the code and the words are made to fit together from the start.
Open for new projects
Shopify or WordPress?
I build on the two platforms small businesses use most. The right one depends on what the site needs to do.
Shopify Stores
For businesses that sell online. I customize or build Shopify themes, product and collection pages, navigation and search, and connect the apps your store relies on.
WordPress Websites
For service businesses, portfolios and content-led brands. I build with WordPress and Elementor on a design system you can edit without breaking the layout.
What's Included in a Website Project
Everything a small business site needs to launch properly, from the first sketch to the handover.
Design
A layout and visual system built from your brand, designed for phones first and checked on every screen size.
Development
Custom theme work and components, kept lean so pages load quickly and stay stable after updates.
Content
Page copy written to match your brand and answer what customers actually ask. Included, or bring your own.
SEO Foundations
Page titles, meta descriptions, headings, schema, sitemaps and redirects, all set up before launch.
Speed and Accessibility
Optimized images, cached pages, readable contrast and keyboard-friendly menus, tested on real devices.
Launch and Handover
A walkthrough of how to update the site yourself, plus written notes for anything tricky.
Mr Pixel: A Custom Shopify Theme
An Auckland retro gaming store with over 1,100 products. The rebuild gathered its platforms into swipeable cards, brought the store’s promises up front and reshaped the product page so the essentials sit near the top.
- Homepage, product, collection and search pages rebuilt
- Platform-first navigation with swipeable Shop by Platform cards
- Pixel Club sign-up and customer reviews on the homepage
- A bulk upload pipeline for new stock
Inked and Faded: A Custom WordPress Theme
A guide site for tattoo aftercare, getting a tattoo and tattoo removal. The redesign replaced a page-builder layout with a custom theme: one dark, photo-led look, equal article cards and five free tools built into the site.
- Homepage, article, archive and tool templates designed and built from scratch
- A mega menu with photo cards for each topic
- Citations that name their source, and a Sources list on every article
- A homepage that loads in 29 requests
Rekobyte: A Redesign on WordPress and Elementor
A tech guide site with 39 guides across eight topics. The redesign gave it one cohesive look and a reading layout built around long guides, all on the site’s existing WordPress and Elementor setup.
- A sticky header with Blog and Tools mega menus
- Contents beside every article, with the next read named on the right
- Featured images shown in full, never cropped
- Rebuilt About and Contact pages
How a Website Project Works
Five stages, each ending with something you can see and approve before the next one starts.
Discovery
Your goals, pages, features, budget and the sites you like, agreed by email before any design starts.
Plan and Design
A sitemap, then designs for the key pages, refined with your feedback.
Build
Development, content and integrations, on a private preview you can click through.
Launch
Final testing on real devices, go-live and a walkthrough of how to run the site.
Care
Updates, fixes and new pages after launch, billed only when you need them.
What Affects the Price of a Website
Every project is quoted on its own scope, so you only pay for what the site needs.
- The number of pages and unique page templates
- E-commerce features, apps and integrations
- Whether I write the content or you supply it
- Moving products, posts or pages from an old site
Web Design Pricing
Quote on request
You’ll get a fixed quote for an agreed scope before any work starts, split into milestones so you never pay for work you haven’t seen.
Web Design FAQ
It depends on the number of pages and features. A small WordPress site is quicker than a full Shopify store rebuild. You’ll get a timeline with the quote.
Yes. Plenty of web work is improving a site that already exists, from a new theme to a single page that isn’t pulling its weight.
Yes. You’ll get a walkthrough of the editor and written notes, and the design system is set up so everyday edits can’t break the layout.
I don’t resell hosting. I’ll recommend a host that fits the project and set it up in your name, so you always own your site and your data.
Related Services
Brand Strategy
Get clear on who you serve, why they should choose you and how you should sound, then turn it into a plan your website and content can follow.
Content Writing
Search-first articles, guides and reviews for software and tech brands. I install the software, reproduce the problem and test the fix before I write a word about it.
Currently taking new projects
Let's Work Together
Tell me about the business, the site you have now (if any) and what you want the new one to do. You’ll get a quote within two working days.