About Jordan: Writer, Strategist and Web Designer

My first paid writing was data recovery content: partitions, file systems and the sinking feeling of a drive that won’t mount. It taught me a habit I’ve kept ever since. If I’m going to tell someone how to fix a problem, I reproduce the problem first.

Four years later, that habit has turned into 450-plus published guides, reviews and tutorials for brands like CleverFiles, Headphonesty and Handy Recovery. The subjects range from storage to headphones to consumer software, but the job never changes: take something fiddly and technical, and write it so a stressed person at 11pm can follow it.

Along the way, I kept noticing how much a good article depends on the site around it: a clear sense of who it’s for, and an obvious next step for the reader. So I started working on that too: finding out what a business stands for, then building the site that says it. For Mr Pixel, an Auckland retro gaming store, that meant a growth plan built from real sales and search data and a Shopify rebuild to match.

I work with editors who want clean copy on deadline, with small teams who need someone they don’t have to manage and with owners who want the brand, the words and the website handled by one person. Either way, you get accurate work, delivered when I said it would be, from someone who cares how it reads.