Clear answers to three questions: who you serve, why they should choose you and how you should sound. Then a practical plan that puts those answers to work on your website and in your content.
Open for new projects
Most small businesses don’t need a rebrand. They need a clear, shared idea of what they stand for, written down and used everywhere.
Owner-led businesses, online stores and startups that want clear direction in a plan short enough to actually use.
Six deliverables, kept short enough to use. Every one of them ends up on your website, in your content or in your next decision.
A one-line statement of who you serve, what you offer and why you’re the better choice, plus the proof behind it.
The two or three customer types that matter most: what they need, what worries them and what makes them buy.
How you sound, with do and don’t examples your whole team can use in emails, pages and posts.
Core messages, a tagline and the headlines for your key pages, written and ready to use.
Which pages your site needs, what each one should say and which topics to write about first.
The next steps, ranked by impact and effort, so the strategy turns into work instead of a document on a shelf.
Research first, opinions second. The plan comes from your data and your customers, not from a template.
A short questionnaire and a few emails about your business, your customers and your goals.
Your sales data, search queries, reviews and competitors, read for patterns.
Positioning, audience, voice and messaging, drafted and refined with you.
A concise strategy document and an action plan you can start on the same week.
I can write the content and build the website to match, so the plan keeps its momentum.
For Mr Pixel, an Auckland retro gaming store, the strategy started with the numbers. Shopify sales and Search Console queries showed which platforms and services actually brought customers in.
That shaped a store organized around the platforms people shop for, put its promise that every item is cleaned and tested front and center and produced a growth plan ranked by return on effort. The same plan drove the Shopify rebuild that followed.
Quote on request
The price depends on the size of the business and what the plan needs to cover. You’ll get a fixed quote for an agreed scope before anything starts.
No. A logo is one expression of a brand. Strategy decides what the brand stands for, who it’s for and how it speaks, which is what makes a logo, a website and every post feel like they belong together.
It depends on the size of the business and how much research the plan needs. You’ll get a timeline with the quote.
Answers to a short questionnaire and, if you have them, access to your sales data and Google Search Console. Real data makes for a much better plan.
Yes. I can write the content and build or rework your website, so the plan doesn’t stop at the handover.
Custom Shopify and WordPress sites that load fast, read clearly and stay easy for you to update after launch.
Search-first articles, guides and reviews for software and tech brands. I install the software, reproduce the problem and test the fix before I write a word about it.
Currently taking new projects
Tell me about the business, who buys from you and what feels unclear right now. You’ll get a quote within two working days.
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